Inbound vs outbound
A backlink is when ET Auto or CSR Universe points at BioTradX. That already happened. Outbound is when our pages link out to those articles. Both help humans verify the story. Only inbound passes classic link equity.
What we did with your coverage sheet
We indexed every crawlable website URL on BioTradX press page and cited them in used-engine-oil and dealership guides. Print-only clippings are named, with the JCBL Group press release as the archive.
What still builds rankings
Useful RUCO and used-oil pages, product URLs, and more independent coverage. A mention list is proof. It is not a substitute for pages that answer 'sell used cooking oil'.
For partners
If your brand wants a similar coverage set, the operational story has to be specific: litres, waste stream, authorised offtake. Journalists copied that shape because it was concrete.